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Showcasing websites of your clients’ competitors is an excellent way to attract the attention of your customers to the reason of having a website. If you can show a client what their competitors are doing with their sites, and most importantly why what those competitors are doing is better than their site, the client is far more likely to listen to what you’re telling them. Now obviously you can’t conclusively prove that a new site is going to be better than an existing site until it is set up and running, but there are other ways to get the data you need to convince a client their current website has had its day.

The first is to run usability tests on the existing site. In an ideal world, you’d opt for usability labs testing, but if budget is a worry then guerrilla testing is an acceptable alternative. Your objective should be to gather data from real potential customers and if the site really does need a redesign, then you should expect that to be reflected in the results. Though these are only some of the tips we recommend you to use when convincing your clients to buy a website, we will be glad to share more of them in our next posts.